Receiving Postcard Thing

For listeners who treasure their loved ones’ music recommendations, or who would love to get a surprise in the mail.

“Knowing this is something made just for me feels more special than a playlist that could be accessed by anyone.”–F, 52

We designed the experience of receiving a Postcard Thing with maximum joy and minimal friction in mind. The printed Postcards are bright and colorful, a nod to Spotify Design’s maximalist rebrand. Printed with a Spotify Code that links directly to the playlist on Spotify, listening to a Postcard Thing mix is as easy as taking a picture.

01 Discover Postcard amongst junk mail and bills
Scan Spotify Code
Enjoy Postcard mix
View Postcards in Your Library
Mobile UI/UX Design