generative research


For our studio course “Iterating with Intention,” we were asked to propose a design solution based around the theme of “Analog versus Digital.” Our team decided to start with music—a universal form of art and communication that has transformed from analog to digital and back again—as an entry point.

We started our research broadly, recruiting participants ranging in age from 22 to 52 years old to tell us about their music listening habits, frustrations with streaming apps, and opinions on sharing music.

As nearly all of our research participants were loyal Spotify Premium users, we decided to isolate our design proposal to the Spotify ecosystem. We adopted Spotify Design’s framework for design sprints to ground our problem framing and ideation exercises.