overview

Sharing music isn’t the same anymore sucks.

While audio streaming services like Spotify and Apple Music have made it incredibly easy to access a limitless library of songs at our fingertips, information overload and the immediacy of online communication detract from the personal experience of discovering and sharing music. Playlists in their current form are ever-changing, shuffled, and often algorithmically-generated. Absent is the finitude and curation inherent in a mixtape or CD, which has limited storage capacity and plays sequentially.

Postcard Thing is a digital/physical experience that fits in with today’s landscape of music streaming, but taps in to an analog approach to sharing music that is intimate and tangible.