Breadcrumb is targeted towards adults who travel frequently and are early adopters of new technology, who would benefit from the product’s use case of documenting their travels in bite-sized, narrative form. The primary pain point we solved for was the age-old struggle to truly unplug on vacation, when our phones keep us tethered to work emails and social media. What differentiates Breadcrumb from other mobile travel solutions is the intentionally separate and simple device, used to document in the moment, without the distractions of a phone.