As Visual Designer of the team, I developed the brand identity for Breadcrumb—logo, color palette, typography—as well as designed visual assets for the physical and digital products.
The typeface used for the Breadcrumb logo is Format 1452 by Velvetyne Type Foundry, chosen for its distinctive lowercase ‘a,’ whose perfect circle is echoed through Breadcrumb’s visual language as location pins, marking past and future destinations.